|
Good Signage is a Sign of Good Business
What’s in a sign? Frankly, the answer is quite a lot! Good signage enhances brand awareness, attracts customers and increases your business’s revenue. So what makes a good sign? Check out these tips to creating signage that is good for your business.
Location is Key
The placement of your signage is dependent upon the location of your business. In scouting locations for a new business, be sure to do a preliminary check of the location to determine if you have time to see your sign, read it, react to it and stop safely when driving. For pre-existing locations, it wouldn’t hurt to do a test drive to determine if there is a better, more visible spot to relocate your sign.
Make Sure it is BIG Enough to Read
When determining the size of your sign’s lettering to guarantee its readability from driving distances, we recommend that letters be a minimum of one inch tall for every 25 feet of distance. Don’t forget to figure in white space when determining signage size.
Shine the Light on It
Lighting is essential for most signage, and illuminated signs create 24-hours-a-day advertisement for your business. Proper lighting allows your sign to be visible and readable day and night, in all kinds of weather. Additionally, lighting increases the sign’s visibility for drivers who will be able to read it more quickly. Your sign should be bright enough to compete with other signs in the area without being annoying. Because many cities are beginning to impose limits on brightness in residential areas, it is important to determine those limits before designing your sign.
Change it Up
Signs can get stagnate causing people to stop paying attention to them and, thus, your business. Be sure to incorporate changeable elements to your signage plan including digital signage, which can be changed daily, and vinyl clings, which add interest to your storefront.
Remember that your sign is a form of communication and is often your first point of contact with potential customers. Make sure you are sending the right message!
|
