"What is wayfinding?” is a question we get often, and we love to answer it!

Wayfinding is the design and implementation of a signage system designed to assist people, whether in cars or on foot, around and through a building, facility or complex.

Wayfinding, when it is well done, is nearly “invisible” to the user; becoming a guiding force, reassuring the user they are “on the right track” as they venture toward their target.

Do you find visitors to your business or organization asking for directions? Seem disoriented or are frustrated by the time they reach your services?

Ask your visitors if you were hard to locate and you might be surprised!

From basic issues, such as badly made parking areas, to more complex projects, like a hospital complex, we are prepared to assist with the planning and implementation of wayfinding.

Here are some wayfinding services we offer:
• sign placement consultation
• lettering size suggestions
• sign layout and wording
• review of your building plans and traffic flow
• facility walk-through and audit services to get a ‘hand on’ experience
• secret shopping services to find out what your clients AREN’T telling you!

Any client who is made to feel unwelcome or uncomfortable by lack of direction or signage is a detriment to your business! Make your guests feel welcome and reassured when they come to spend their dollars with you!

Call 502.585.4099 or E-mail us at sales@signaramadowntown.com and tell us what YOU are looking for!